Creating a safe and comfortable home environment for children in the IKEA style
| General news
Surabaya, 13 November 2023 – Everyone has the right to a safe and comfortable home, especially if there are children at home. Aside from being a place to sleep, your home is also the first place for them to play, study, explore, and grow.
"At IKEA, children are the most important people in the world," said Ririn Basuki, PR & Communication Manager of IKEA Indonesia, "and we must ensure that they can get their rights, including the right to live in a home with a safe and comfortable atmosphere in order to optimize their growth."
Unfortunately, public awareness of creating a safe home environment is still low, since many individuals are being wounded in their own homes every year. In keeping with IKEA's vision of creating a better everyday life for the many people, IKEA's ambition is to do all possible to assist society in making the home a safer place for everyone.
Every year, IKEA visits homes around the world, including Indonesia, to learn about people's lives at home. IKEA knows what life is like for many individuals at home and what is required in the home as a result of these visits. IKEA was also able to answer and give inspiration on how to create a comfortable and, of course, safe home, based on the findings of the home visit. IKEA thinks that even the smallest changes in acts or behavior can significantly minimize the risk of home accidents.
"When developing a product, IKEA always creates solutions based on problems that occur frequently at home. IKEA makes certain that every piece of furniture is designed to be safe for children. To avoid entangling toddlers, all IKEA curtains, for example, have no strings. We also apply this to soft toys that do not use button eyes for the soft toys’ eyes and replace them with embroidered eyes to avoid the risk of swallowing and choking," Ririn went on to say.
Accidents at home can happen to anyone and anytime, including in the living room, which is often used for family gatherings and child play. Children and the elderly are the most vulnerable and at risk in this situation. Most risks at home are initially difficult to spot. Thus, IKEA offers solutions to help safeguard daily activities at home, such as door and window latches to keep children from being pinched, anti-slip mats to keep children from slipping, and bumper corners to keep children from hitting the edge of furniture. Sharp and plug cover to keep children safe from electric shock.
IKEA also has various range of functional products that are typically required in child-safe home furnishing, such as MALM, a chest of drawers developed with severe tests to make it fit for use when there are children at home. IKEA always includes a safety attachment that allows the chest of drawers to be attached to the wall and prevents the drawers from being opened simultaneously.
IKEA is concerned with children's growth and development in addition to providing them with a safe and comfortable home. IKEA is now running a "Let's Play" campaign to encourage children to be creative and inventive. By introducing the AFTONSPARV collection, which includes soft toys, cardboard tents, drawing paper, lamps, and textile products that are completely safe to use and play with. Customers who purchase an AFTONSPARV product additionally donate IDR 10,000 to promote water sanitation in the West Java region.
"Another interesting program is an interior design consultation service, which allows all customers to receive advice for a safer and more comfortable home, from selecting the type of product to placing the product in the home. Customers have the opportunity to get cashback of IDR 1.5 million for consultations with a room area of at least 15m2 during the period 6 - 31 November 2023," she said.
For further information and the latest news regarding IKEA's interesting offers, please visit the IKEA Indonesia website at www.IKEA.co.id or via the official IKEA Indonesia social media channels.
"At IKEA, children are the most important people in the world," said Ririn Basuki, PR & Communication Manager of IKEA Indonesia, "and we must ensure that they can get their rights, including the right to live in a home with a safe and comfortable atmosphere in order to optimize their growth."
Unfortunately, public awareness of creating a safe home environment is still low, since many individuals are being wounded in their own homes every year. In keeping with IKEA's vision of creating a better everyday life for the many people, IKEA's ambition is to do all possible to assist society in making the home a safer place for everyone.
Every year, IKEA visits homes around the world, including Indonesia, to learn about people's lives at home. IKEA knows what life is like for many individuals at home and what is required in the home as a result of these visits. IKEA was also able to answer and give inspiration on how to create a comfortable and, of course, safe home, based on the findings of the home visit. IKEA thinks that even the smallest changes in acts or behavior can significantly minimize the risk of home accidents.
"When developing a product, IKEA always creates solutions based on problems that occur frequently at home. IKEA makes certain that every piece of furniture is designed to be safe for children. To avoid entangling toddlers, all IKEA curtains, for example, have no strings. We also apply this to soft toys that do not use button eyes for the soft toys’ eyes and replace them with embroidered eyes to avoid the risk of swallowing and choking," Ririn went on to say.
Accidents at home can happen to anyone and anytime, including in the living room, which is often used for family gatherings and child play. Children and the elderly are the most vulnerable and at risk in this situation. Most risks at home are initially difficult to spot. Thus, IKEA offers solutions to help safeguard daily activities at home, such as door and window latches to keep children from being pinched, anti-slip mats to keep children from slipping, and bumper corners to keep children from hitting the edge of furniture. Sharp and plug cover to keep children safe from electric shock.
IKEA also has various range of functional products that are typically required in child-safe home furnishing, such as MALM, a chest of drawers developed with severe tests to make it fit for use when there are children at home. IKEA always includes a safety attachment that allows the chest of drawers to be attached to the wall and prevents the drawers from being opened simultaneously.
IKEA is concerned with children's growth and development in addition to providing them with a safe and comfortable home. IKEA is now running a "Let's Play" campaign to encourage children to be creative and inventive. By introducing the AFTONSPARV collection, which includes soft toys, cardboard tents, drawing paper, lamps, and textile products that are completely safe to use and play with. Customers who purchase an AFTONSPARV product additionally donate IDR 10,000 to promote water sanitation in the West Java region.
"Another interesting program is an interior design consultation service, which allows all customers to receive advice for a safer and more comfortable home, from selecting the type of product to placing the product in the home. Customers have the opportunity to get cashback of IDR 1.5 million for consultations with a room area of at least 15m2 during the period 6 - 31 November 2023," she said.
For further information and the latest news regarding IKEA's interesting offers, please visit the IKEA Indonesia website at www.IKEA.co.id or via the official IKEA Indonesia social media channels.