IKEA PRESENTS THE SECOND VOLUME OF THE ICONIC NYTILLVERKAD COLLECTION: MORE VIBRANT AND BOLDER COLORS AND PATTERN
| General news
Tangerang, 27 October 2023 - Throughout its 80-year history, IKEA has had a vision to create e better everyday life for the many people. In accordance with this, IKEA continues to innovate by designing and producing thousands of iconic and functional products to meet every household need and taste.
NYTILLVERKAD, one of the signature collections, is IKEA's focus this year and will be released in five parts until 2024. Previously, the first volume of the NYTILLVERKAD collection was released in July 2023 and received positive feedback from IKEA customers worldwide.
IKEA reintroduces the limited NYTILLVERKAD collection, which is a remake of some of the most iconic IKEA products over the years in a more contemporary style and with a more lively and cheery aspect and pattern. This concept was taken in order to adapt to the contemporary tastes of today's generation while maintaining NYTILLVERKAD's iconic and useful nature.
"Through the NYTILLVERKAD collection, IKEA wants to bring back products with patterns created by designers Niels Gammelgaard, Bent Gantzel-Boysen, and Inez Svensson," said Ririn Basuki, PR & Communication Manager of IKEA Indonesia. “The lively and colorful atmosphere that was popular in the late 1970s and early 1980s inspired the second volume of the NYTILLVERKAD collection. IKEA keeps the iconic shape of its products while updating them with bright colors to seem like new products manufactured with modern technology and materials by bringing back the limited NYTILLVERKAD collection."
NYTILLVERKAD's renowned collection includes a wide range of product series that can meet a variety of home needs, such as furniture, accessories, and textiles. The full Nytillverkad range is available at all IKEA locations. Purchases can also be made online through the official IKEA website www.ikea.co.id and the IKEA Indonesia app.
NYTILLVERKAD, one of the signature collections, is IKEA's focus this year and will be released in five parts until 2024. Previously, the first volume of the NYTILLVERKAD collection was released in July 2023 and received positive feedback from IKEA customers worldwide.
IKEA reintroduces the limited NYTILLVERKAD collection, which is a remake of some of the most iconic IKEA products over the years in a more contemporary style and with a more lively and cheery aspect and pattern. This concept was taken in order to adapt to the contemporary tastes of today's generation while maintaining NYTILLVERKAD's iconic and useful nature.
"Through the NYTILLVERKAD collection, IKEA wants to bring back products with patterns created by designers Niels Gammelgaard, Bent Gantzel-Boysen, and Inez Svensson," said Ririn Basuki, PR & Communication Manager of IKEA Indonesia. “The lively and colorful atmosphere that was popular in the late 1970s and early 1980s inspired the second volume of the NYTILLVERKAD collection. IKEA keeps the iconic shape of its products while updating them with bright colors to seem like new products manufactured with modern technology and materials by bringing back the limited NYTILLVERKAD collection."
NYTILLVERKAD's renowned collection includes a wide range of product series that can meet a variety of home needs, such as furniture, accessories, and textiles. The full Nytillverkad range is available at all IKEA locations. Purchases can also be made online through the official IKEA website www.ikea.co.id and the IKEA Indonesia app.